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Nikkei Asian Review

Nikkei Asian Review [ 2017年6月27日 ]

Social media invaluable to success in trendy Chinese urban market
Shanghai spots get hot thanks to word-of-mouth advertising
On a recent weekday evening, several hundred people stood in line at Heytea, a Guangdong-based chain of tea shops. Wait times are often six or seven hours. More than 90% of the customers are in their late teens or early 20s, with women accounting for 70-80% of the total. Customers mostly come in groups of two or three. A cup of tea elsewhere costs about 12 yuan ($1.76), but Heytea charges 20-30 yuan. Still, it sells around 4,000 cups of milk tea a day, generating sales as high as 80,000 yuan.

 

Nikkei Asian Review [ 2017年6月25日 ]

Demographic shifts see retirees with time and money to kick back
China's seniors enjoying second youth
With an aging population and people born in the 1960s coming up to retirement, perceptions of life in one's later years are changing in China. "Isn't this just too much?" said Liu jokingly as he showed off pictures of his old school friends running marathons and riding bikes. But the 53-year-old who runs a Shanghai consulting company is every bit as active. He got his scuba license in Thailand last year and goes diving to take underwater pictures for his own social media feed every chance he gets.

 

Nikkei Asian Review [ 2017年5月14日 ]

Internet supermarkets feature a cornucopia of staples and specialty products
$13bn in fresh food sales point to China's latest online headway
A white plastic foam box delivered to my home in Shanghai contained a single wiggling lobster from Australia along with some ice packs. It had been sent by Fields China, a Shanghai-based online supermarket that specializes in imported upscale foods. The retailer received an investment from Sun Art Retail Group, which has RT-Mart, a major Taiwanese hypermarket chain, under its umbrella.

 

Nikkei Asian Review [ 2017年5月7日 ]

China keen to learn the secrets behind tasty success stories
Taipei eateries attracting mainland Chinese
Taipei really knows how to cook. And it does it so well that even mainland Chinese are flocking to the city's numerous and famously delicious restaurants. The top draw according to a recent word-of-mouth ranking by Baidu, a popular Chinese search engine, was Lin Dong Fang Niu Rou Mian. This venerable Taipei-style beef noodle restaurant seats about 40 and is nearly always packed.

 

Nikkei Asian Review [ 2017年5月4日 ]

Hema Xiansheng stores a hybrid of online and brick-and-mortar
China's revolutionary O2O supermarket chain
Hema Xiansheng, a Chinese online-to-offline, or O2O, fresh food startup is racing ahead amid reports of slumping sales at general merchandise stores in the country. The company has steadily expanded its network of brick-and-mortar supermarkets since it opened its first outlet in early 2016, and is doing so while pursuing a revolutionary, cost-conscious O2O business model.